I thrive on transforming complex challenges into innovative, user-friendly solutions and bringing them to life through stunning digital experiences.
What I believe…
- I strongly believe that design should be accessible to everyone, regardless of background, ability, or geography.
- Great design is all about balance: prioritizing user experience while aligning with business goals. That’s why I always strive to find the sweet spot between user needs and product requirements.
- I take a holistic approach to design, blending the analytical mindset of a scientist, the creative vision of an artist, and the empathy of a human.
What I’m particularly proud of…
- Designed service landing pages that achieved top Google rankings (#1 for 5+ years), driving sustained sales growth.
- Redesigned website, leading to a 150% increase in traffic, a 65% growth in sales-qualified leads, and a 30% time-savings in CS.
- Designed and coached over 100 e-commerce stores and websites across platforms, optimizing user experience for startups and small businesses at my boutique design studio.
- I’m always looking to grow and stay ahead of the curve by exploring emerging technologies to create forward-thinking experiences.
My journey – from a Scientist to a Designer
- Started in science with a Ph.D. and 10+ years in R&D (which allowed me to approach problem-solving with methodological rigor and critical thinking!)
- Co-founded a startup in Japan (Bizenshindou Inc.) dedicated to solving challenges in health, beauty, and education.
- Through all of this, I discovered my hidden passion for creating digital experiences, leading to my boutique web design studio in 2016, and ultimately, UX design.
Looking back, I see a common thread running through everything I’ve done: Design! I’ve always been practicing problem-solving and experience design and for about 15 years – I just didn’t realize it at the time!
When not designing, I’m out exploring!
- Whether it’s discovering new trails, hunting down hidden food gems, or cracking escape rooms, I love diving into new experiences. That same curiosity and love for creative problem-solving fuels every design project I take on (oh yeah!).
- I’m also passionate about sharing science-based beauty advice as a content creator—using my background to help people make smarter skincare choices is something that gives real meaning to my life.
